Research Scholar, Department of Commerce, Bodoland University, Kokrajhar, BTR, Assam, India, kousikboro123@gmail.com,
Assistant Professor, Department of Commerce, Bodoland University, Kokrajhar, BTR, Assam, India rajeshbarman@buniv.edu.in
Abstract
The integration of Artificial Intelligence (AI) into E-commerce and Digital Marketing has ushered in transformative strategies for online businesses. This chapter explores the multifaceted applications of Artificial Intelligence (AI) in driving more effective marketing and advertising campaigns. It delves into personalized marketing, where Artificial Intelligence (AI) leverages customer data for tailored promotional content, and targeted advertising, optimizing engagements through precise audience targeting. The role of predictive analytics is examined, showcasing how AI assists in forecasting trends and consumer behavior. Furthermore, AI's contribution to content creation, dynamic pricing strategies, and the implementation of chatbots and virtual assistants is discussed. The chapter concludes by highlighting future trends, such as the integration of Extended Reality (XR), voice commerce, and continuous advancements in AI technologies.
Keywords: E-commerce, Digital Marketing, Artificial Intelligence, Marketing Strategies, Personalized Marketing, Content Creation, Virtual Assistants, Extended Reality (XR)
